Anything that restarts from the end is always heartening to witness. There is this great spirit of resurrection that always reminds one to have faith and hope. Especially in arts, a renaissance in any form is always a real miracle happening. Maybe, it’s not in a hugely visible scale, but starting from somewhere in the neighborhood. The renewed interest in sign painting is again causing heads to turn. For a layman, perhaps the distinction between computer generated lettering and this art form do not strike so promiscuously as to appreciate its artistic value fully. However, passersby inevitably take notice when a large-scale hand painted lettering is being done, thus making for free initial publicity for the storefront as well!
Good art is for forever
As for something that was written off as ghost signs, the renewal of interest may be gradual or slow to notice, but it is happening. It is really important, that this new trend requires enthusiastic participation from interested artists right away. If you like doing graffiti and street art, then this can definitely be a cool way to get your bread and butter. It provides excellent learning opportunities, experimenting with various kinds of lettering and mural art. Community interest in this art form is growing and artists are meeting up via online forums to share techniques and tutorials. In neighborhoods where shopkeepers are returning to vintage alternatives instead of glow signs and neon lights, the lookout for painters is growing in demand.
It may not be very profitable because small storefront owners do not have much budget for the job, but you ought to steal the show with your creative attraction. Naturally, if the shop where you did the work gets a taste of success, more commissions would be coming along! So, you need to take heart and go ahead with a positive lookout. You need to develop a basic budget though. Include the costs of paints and services, and be totally transparent with your breakdown of the amount. Maintain a low-profit-margin in the beginning because you got to etch your way to recognition. Even in the 1980s, all shops had artists commissioned for the job. It eventually began to lose steam since the 90s with the advent of computerized flex printing and glow signs.
However, as time always comes around in cycles, again, people are reminiscent of those good old times. This returning to the Hippie times in search for the best is something that is everywhere, from fashion to films. It is happening! Be a part of it.
Check it out
You can also find workshops of various kinds taught by old school professionals earnest to keep their craft living on always. Do check out online video tutorials and other resources. Here are a few reasons why this is absolutely an attractive job. To start with, it offers a splendid creative scope to talented artists and painters to display their magical skills to the whole world. Of course, you would not be signing off your work on the storefront, but you can always take its snaps and post it on social media to promote your business. Besides, it is also an artistic challenge by the lettering, the medium, design, and the surface.
Freehand lettering commands a distinct old world charm, evoking nostalgia and attracting people to look for more behind the hand painted glass door of the storefront. This is something that digital design cannot really offer. Using acrylic glass paints for freehand lettering, murals, and block lettering is a highly satisfying creative pursuit. Of course, you got to practice a lot on paper or canvas. Freeform words have to be totally natural, and on the spot with a soft brush. For blocks of words, you can develop stencils and decorate them for a time saving, specialist job. Murals require a more elaborate approach than a typical assignment. Creating visual imagery that tells a story imprints an indelible impression on the onlookers. It fosters that heartfelt feeling of a human connection that was getting lost in digital signage.
Things done on a computer might have that well-finished look, but it lacks the ingenuity of a good hand-painted sign on the wall above your shop. Unlike glow signs, it does not turn to be matte in daylight. In fact, a creative sign tends to stand out from surrounding displays because of its authenticity and the old-world feel. So, what does a professional in this field need to know before being confident about doing a proper job? Apart from the practiced dexterity with various kinds of fonts (which include picking the right one for a particular job), you go to be good with marking shadows, painting ornate frames, and imparting textures to your artwork.
You got to be authentic in making your mark, as the renewed demand in sign painting often creates requirements for artists to recreate the charm of old times with their brushes. Historic house markers and painting on rear windows of cars are among other areas of commissioning artists.